Haluan Digital Agency Raih Posisi MCN Nomor 1 di Shopee
The creator commerce network of Indonesia.
15,000+ creators, 450+ brands and 500+ livestream studios — one integrated model that turns attention into sales.
Music and on-screen text only, no narration. The film moves through the studio floor, the creator network, the platform rankings and the brands the network sells for.



Some of our clients















Ranked No.1 in TikTok Shop's Top 30 MCN Ranking and No.1 on Shopee Live's MCN Top Leaderboard — both July 2026, published by the platforms themselves. Reported by Media Indonesia, BeritaSatu and tvOnenews. The full record →
Commerce · Media · Creators · Affiliate · Agency · Creative · Studio · AI · Enabler. Indonesia's Top 1 TikTok MCN and Top 1 Shopee MCN.
The audience is already here, and it's buying from creators.
The largest, most attentive social audience in Southeast Asia has made shopping a spectator sport — and creators host the show.
Sources: DataReportal / We Are Social · Meltwater (Digital 2025 Indonesia), Jakpat, Google · Temasek · Bain e-Conomy SEA 2025, Momentum Works, Mordor Intelligence.
Six engines. One growth machine.
Every engine is measured the same way — by the sales it moves, not the impressions it collects. Tap any one to open it.
01 Affiliate campaignTop video reach 23.4M views
End-to-end affiliate marketing through short-form video. We handle creator selection, content production and distribution across TikTok, Shopee, Instagram and YouTube Shopping.
Every video is built to convert, tailored to each platform's algorithm and buying behaviour, then amplified through our curated network of affiliate creators.
02 Live commerceZero to $20K/month in three months
Full-service live commerce management — host selection, studio production, product curation and daily streaming schedules for your brand.
Sessions are structured around proven selling formats, real-time promo mechanics and engagement techniques that keep viewers watching and buying.
03 TikTok GO activationUp to 88.75M views per video
Location-based campaigns for hotels, restaurants and attractions. Local creators produce discovery content, reviews and promos linked directly to your TikTok GO listing.
Local intent converts: campaigns for Pizza Hut, Pepper Lunch and Bobocabin have driven measurable GMV and foot traffic.
04 Social media managementOver 79M combined views
Full social management with deep category expertise in beauty, health, home living and electronics — strategy, daily short-form production, publishing and community in one team.
Managed accounts include Fisik Sport (34.5M views), HD (19M+), SSS Racing (18.1M) and SeaDoo (7.6M).
05 Key opinion consumerPeak 16.1M views, multiple virals above 5M
KOC activation at scale. We mobilise real consumers to create authentic, relatable content — the kind of video audiences trust far more than advertising.
Each campaign combines proven creative styles, from natural storytelling to provocative hooks, so the brand reaches audiences through voices they already relate to.
06 AI content productionLower cost, higher output
AI-generated creatives, hooks, scripts and variations for paid channels, plus high-volume assets for affiliates to publish at scale. One content engine powering both.
Faster testing, rapid iteration and performance-ready formats — lower production cost with stronger conversion.
Results, not vanity metrics.
Founded in August 2024. In two years it has ranked among Indonesia's Top 1 TikTok and Top 1 Shopee MCNs.
The creators who move it
Thirty of the network's top creators of 2026 — each label is that creator's follower count and their monthly GMV.
Nano to mega, across beauty, fashion, F&B, home living and 3C. The strongest single creator clears USD 480K in monthly GMV.
Single videos, and the sales they moved
One creator, one video, one product — and the GMV that followed.
Affiliate campaigns, one quarter
GMV moved for six brands over a single three-month period. Each bar is one brand.
Accounts we run
Brand accounts managed end to end, February–March 2025.
Brands, by name
Location activations on TikTok GO — the campaign, the creator, the reach.
Beyond GMV
What the network does for the people inside it — the part that keeps creators and merchants coming back.
And the rest of the engines
Figures from the HDN Group credential deck 2026 and HDA Credentials. Creator and video GMV are lifetime-to-date per creator; affiliate figures cover one three-month period; account figures cover February–March 2025.
Ranked first, by the platforms themselves.
Awards from TikTok Shop and Shopee, rankings the platforms published, and coverage in national business media.
Ranked first by the platforms, July 2026
Platform credentials
In the press
Haluan Digital Agency Raih Rising Star MCN Award di TikTok Shop Summit Indonesia 2026
Haluan Digital Network Perkuat Ekosistem Social Commerce Melalui Townhall Meeting 2025
Haluan Digital Agency Kukuhkan Diri sebagai Agency TikTok Shop Teratas di Indonesia
Also featured in Liputan6 and Kumparan.
450+ brands, and the ones you already know.
Trusted across every category that sells — from beauty and F&B to banks, hotels and government institutions.
And hundreds of other brands, ready for you.
In their own words
Clients know the commerce arm as Haluan Digital Agency (HDA); it is the agency unit of Haluan Digital Network.
"HDA is my go-to agency for high-performance live streaming. Their expertise in analytics, influencer partnerships and execution ensures consistent growth and ROI."
"More than just a service provider — a strategic partner. High-quality production, fast technical support and strong analytics helped us scale our live commerce."
"Partnering with HDA transformed our live commerce approach. With data-backed strategies and consistent support, our TikTok Shop sales have grown month after month."
"HDA goes beyond delivering services — they drive real results. Seamless production quality, responsive technical support and data-driven insights."
"Their end-to-end livestream support elevated our strategy: smooth production, engaging hosts and real-time analytics that help us optimise performance."
"HDA feels more like a growth partner than an agency. Responsive, creative and results-focused — helping us hit new sales milestones on TikTok."
One gravitational system, sixteen units.
Founded in August 2024. Every unit's primary role is to strengthen the others — from demand creation to conversion, nurturing and lasting loyalty.
9 unitsSocial commerce & creator networkCreators in front of buyers, on every platform that sells.
4 unitsBrand, commerce & enablementWhere brands get set up to sell — and taught to keep selling.
3 unitsMedia, creative & AIThe output side: what gets made, where it runs, what makes it faster.
Owned media network
Ten titles of our own, sold as cross-category media placement — reach that does not depend on renting someone else's audience.
CrusiDe · Moslimcore · CatchVox · POV Circle · KlikJKT · Haluan.co · HarianHaluan.com · WinNews · Teknologi.id · hops.id
The people behind the network

Serial entrepreneur with a strong background in finance, economy and community.

Media, PR, marketing, digital and advertising — 22+ years across Indonesia and global markets.

Serial entrepreneur with a strong background in human resourcing, business and strategy.

Serial entrepreneur with a strong background in finance, human resourcing, business and strategy.
Inside the network





